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What are the types of export packaging?

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export packaging is generally divided into transportation packaging and sales packaging. There are many functions of export commodity packaging, which can be roughly summarized in the following three aspects:
(I) protection function
protection function is the most basic function of export commodity packaging. In order to ensure that the quality and quantity of export commodities will not be damaged or deteriorated in the process of transportation, storage and sales to foreign markets, the following eight points should be paid attention to:
1. According to the form, characteristics, transportation environment, sales environment and other factors of export commodities, appropriate packaging materials and reasonable packaging structure should be adopted to protect export commodities. For example, in the past, the inner packaging design of silk clothing was poor, the packing gap was too large, the sealing was not firmly bonded, the box cover often sank, and the packing belt was easy to fall off. After export, the clothing was seriously stolen due to poor packaging, resulting in claims. Then the original stacked box was changed into a flat mouth box, sealed with plastic tape and box sealing nails, and finally sealed with a seal. In this way, the anti-theft ability was greatly increased, and foreign businessmen were very satisfied with the new packaging
2. In the packaging design, we should not only consider the physical and chemical forces generated by the packaging machinery on the packaging materials, such as impact, tension, torsion and pressure, and select the packaging materials that can bear these external forces to protect the contents, but also consider the damage caused to the contents due to shaking, sudden braking, bumping, falling and other reasons in the process of commodity circulation, so as to take appropriate measures to strengthen the strength of the packaging
3. Storage and stacking will make the containers and contents at the lower part of the stack bear a lot of weight. In order to prevent damage to the packaging containers or inner packaging, the pressure resistance of the packaging structure should be considered
4. One of the functions of packaging is to accommodate goods. Gaseous, liquid, powdered and scattered goods cannot be transported and sold without packaging. Therefore, the packaging materials should be resistant to the chemical corrosion of the contents. For example, some descaling agents of shampoo will cause environmental stress cracking of polyethylene bottles or delamination of composite films, and isopropyl myristate contained in some cosmetics may soften polystyrene, etc. In addition, chemical and dust pollution from the outside should be considered. Sometimes it pollutes not only the commodity itself, but also the pattern of the packaging itself. For example, in areas such as petrochemical enterprises, the chemical changes between the atmospheric sulphuric acid gas and the packaging printing ink will cause discoloration
5. Friction resistance is also an aspect of protection. Due to the bumping during transportation, the goods jump or rotate in the package, which will cause surface friction and make the trademark or other marks unclear, especially when convex patterns or bronzing words are used, this damage is more serious. Therefore, various lining structures should be used to fix or separate the goods to reduce friction
6. Attention should be paid to the climate differences and seasonal temperature and humidity changes between export manufacturers and foreign target markets and areas along the way. If the packaging materials can not adapt to these changes, there will be dry crack, damage, quality decline, rust and other losses of packaging and contents
7. Illumination will not only tarnish the printing surface, but also cause the loss of food deterioration and taste and drug failure. Therefore, light resistant ink can be used to prevent the change of pattern color of packaging, and shading materials such as metal, aluminum foil, colored glass, colored plastic and opaque paper can be used to prevent the deterioration of inner contents caused by light
8. The protective functions of packaging also include anti-corrosion, moisture-proof and theft prevention. In terms of pest prevention, mold prevention, fragrance preservation, sterilization, heat or cold protection, waterproof, etc., different protection functions shall be designed according to the nature, form and function of export commodities and different factors related to the marketing environment at home and abroad (including foreign laws and regulations on packaging). Relevant details will be discussed in the following chapters

(II) convenience function

1. Convenient production. For mass-produced export products, the first consideration is of course their marketability, but we should also take into account the resource capacity and production cost of export manufacturers, so as to organically cooperate between the two. For example, a carton structure is beautifully designed and has strong shelf impact, but if it is unable or difficult to carry out assembly line production, it will also cause trouble for production
2. Easy to fill. There should be a proper gap between the export packaging container and the commodity. Because there is a certain size deviation between the two, the action of the packaging machinery also has a certain deviation. If there is no gap between them, the packaging operation cannot be carried out. If manual packing is used, there is no gap, which will lead to the decline of production efficiency. For the design of bottle and can container structure, convenient filling should also be considered
3. Convenient storage and transportation. The weight and volume of each packaging container shall be suitable for its transportation characteristics (including truck trunk, container size, etc.), stacking and handling requirements in the process of transportation at home and abroad and relevant foreign regulations, so as to reduce loss, avoid waste and improve transportation capacity and economic benefits. For example, the packaging design must make the packaging size suitable for the selected stacking mode and the maximum effective height of storage. For another example, Chile stipulates that each bag of grain shall not exceed 80kg. If it meets the regulations, it shall lift the goods by hand, if it exceeds the regulations, it shall lift the goods by iron hook, and Syria stipulates that the net weight of each oil product shall not exceed 10kg; Belgium, the Netherlands, Germany, France and the United Kingdom: according to the regulations of China, the carton should be 10-20kg. Because the carton is too small, it is easy to steal, but it is difficult to carry more than 20kg. In addition, liner companies in various countries charge surcharges for super long and overweight goods. Many countries set different tax rates on the weight of each package of different commodities
in the packaging design, in order to facilitate loading and unloading, the principle of ergonomics should be applied. Manual loading and unloading, in terms of weight, the general unit packaging weight is limited to about 20kg; In case of continuous loading and unloading, the weight of the loaded and unloaded goods should generally not exceed 40% of the worker’s weight. The volume is too large and should not be handled. For mechanical loading and unloading, the weight and volume shall be considered, as well as the coordination between lifting tools and packages
4. Convenient for display and sales. This is an important means of promotion. There are many successful examples in both structural modeling and costume design. For example, hanging packaging and stacking packaging can make full use of the space of supermarkets and save cargo space; Window opening type, unfolding type, supporting packaging, series packaging, group packaging, and various portable portable packaging are all good forms for convenient sales
5. Easy to open. The transportation
packaging shall be convenient for retailers to open, and the sales packaging shall be convenient for consumers to open. For example, transport packaging cartons or sales cartons with sewing thread opening, cartons sealed with adhesive tape, cellophane packaging opened with tear tape, cans and beverage packaging with opening device are convenient to open
6. Easy to use. Convenient use refers to the description and structure and form of convenient use. The former refers to conveying the methods and precautions of using a product to consumers in concise language or diagrams; The latter facilitates consumption of structures and forms, such as various metal spray containers and containers for salt, pepper, mustard, salad dressing, etc., which can be sprayed out of contents without opening. The handle of various containers for everyday use designed by ergonomics principle; Flexible packaging for one person or packaging for two or three people are examples of convenience
7. Easy to handle. Convenient handling means that some packages have the function of reuse. For example, the turnover boxes of various materials, glass beverage turnover bottles, etc., and for example, after some inner packages are opened or the contents are used, they can become a household furnishing with multiple uses. This kind of reusable packaging has certain significance for cost saving, environmental protection and resource saving. Waste packaging has posed a serious threat to environmental protection, so the treatment of waste packaging should be considered in packaging design, which is also an important aspect to meet the consumption psychology of foreign customers, especially consumers in industrial developed countries. Where possible, try to use delicious or degradable packaging materials
(III) transmission function of export commodity information
packaging is an important tool to reflect the sales strategy of export commodities. Therefore, packaging design must be “harmonious” with the purchase motivation of foreign target customers and cause “resonance”. In terms of function, packaging is not only a silent salesman, but also an advertising tool, that is, an important medium to convey commodity information. It is responsible for conveying the brand, nature, composition, capacity, use method, production unit and other functions of commodities. Excellent export commodity packaging should be a magnifying glass of commodity characteristics. It can quickly identify the target customers in different shopping occasions and similar or different competitive products by means of visual communication such as commodity trademark, container shape, costume image, color and text. In many cases, consumers stay in front of each commodity for about a few seconds. In supermarkets in the United States, there are generally more than 8000 kinds of commodities, while the average shopping time of women is only 30-35 minutes. Therefore, the packaging is specially required to have a strong shelf impact to target customers and show their unique style.

one is the packaging during transportation, the other is the transportation packaging & nbsp; Pay attention to the protection of products in transportation and packaging & nbsp; Web link

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