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What are the specific contents of packaging design

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1. Trademark design

trademark is a symbol and a symbolic image of enterprises, institutions, commodities and various facilities. Trademark is a kind of related arts and crafts, which involves politics, economy, legal system, art and other fields. The characteristics of a trademark are determined by its function and form

it needs to express the rich communication content in a simpler, cleaner and more general form in a relatively small space, and the observer needs to understand its internal meaning in a short time

2. Graphic design

the graphics of packaging and decoration mainly refer to the image of products and other auxiliary decorative images. As the language of design, graphics is to show the internal and external components of the image and convey the information to consumers in the form of visual image

to achieve this goal, the accurate positioning of graphic design is very important. The process of positioning is the process of getting familiar with all the contents of the product, including the nature of the commodity, the meaning of the trademark, the name of the product and the current situation of similar products

3. Color design

color design occupies an important position in packaging design. Color is an important factor to beautify and highlight products. The application of packaging color is closely related to the conception and composition of the whole picture design. Packaging color requires planarization and evenness, which is highly summarized by color filtering and refining

it is based on people’s Association and color habit. High exaggeration and color change is a means of packaging art. At the same time, the color of packaging must also be controlled and limited by technology, materials, uses and sales areas

4. Text design

text is a symbol to convey ideas, exchange feelings and information, and express the content of a theme. The brand, product name, explanatory text, advertising text, manufacturer, company or distribution unit on the commodity packaging reflect the essential content of the packaging. When designing packaging, these words must be considered as a part of the overall packaging design

the key points of character design in packaging and decoration design are: the text content is concise, true, vivid, easy to read and remember; The font design should reflect the characteristics, nature and uniqueness of the commodity, and have good recognition and aesthetic function; The arrangement of characters and the overall design style of packaging should be harmonious

extended data:

functional concept of packaging design

1. Safety concept

ensuring the safety of goods and consumers is the most fundamental starting point of packaging design. In the design of commodity packaging, the safety protection measures in storage, transportation, exhibition, carrying and use should be considered according to the attributes of commodities. Different commodities may need different packaging materials

2. Production concept

while ensuring beautiful shape, packaging design must consider whether the design can realize accurate, rapid and batch production, and whether it is conducive to workers’ rapid and accurate processing, forming, loading and sealing

in the design of commodity packaging, appropriate packaging materials should be selected according to the attributes, use value and consumer groups of commodities, strive for the unity of form and content, and fully consider saving production and processing time, so as to speed up the circulation of commodities

3. Humanization concept

excellent packaging design must adapt to the storage, transportation, exhibition and sales of goods, as well as the carrying and opening of consumers

4. Environmental protection concept

environmental protection awareness in modern society has become the consensus of most countries in the world. In the trend of ecological and environmental protection, only the commodity packaging design that does not pollute the environment and does not harm human health can become the final choice of consumers

reference source: Baidu Encyclopedia – packaging design

the scientific analysis of packaging design mainly includes three aspects: packaging modeling, structure and decoration design

packaging design also known as shape design, it mostly refers to the shape of packaging containers. It applies aesthetic principles to the function and appearance beauty of packaging, and shapes the packaging container through the changes of form, color and other factors, which is expressed in visual form. The packaging container must be able to reliably protect the product, have excellent appearance, and have appropriate economy

II. Packaging structure design is a design based on the protection, convenience, reusability and other basic functions of packaging and the actual production conditions, and the specific consideration of the external and internal structure of packaging according to scientific principles. According to the needs of the product, an excellent structural design should effectively protect the goods. In addition, the convenience of use, carrying, display and shipment should be considered. It can be reused and display the contents

III. packaging and decoration design packaging and decoration is an organic combination of Arts and crafts and engineering technology. It is a comprehensive science combining practical arts and engineering technology. It highlights the characteristics and image of products in the form of patterns, characters, colors, reliefs and other art forms, and strives to decorate and beautify products with exquisite shapes, novel patterns, clear colors and distinctive characters, so as to promote the sales of products

the scientific analysis of packaging design mainly includes three aspects: packaging modeling, structure and decoration design
I. packaging modeling design. Also known as shape design, it mostly refers to the shape of packaging containers. It applies aesthetic principles to the function and appearance beauty of packaging, and shapes the packaging container through the changes of form, color and other factors, which is expressed in visual form. The packaging container must be able to reliably protect the product, have excellent appearance, and have appropriate economy
II. Packaging structure design. It is a design based on the protection, convenience, reusability and other basic functions of packaging and the actual production conditions, and the specific consideration of the external and internal structure of packaging according to scientific principles. According to the needs of the product, an excellent structural design should effectively protect the goods. In addition, the convenience of use, carrying, display and shipment should be considered. It can be reused and display the contents
Third, packaging and decoration design. Packaging and decoration is the organic combination of Arts and crafts and engineering technology. It is a comprehensive science combining practical arts and engineering technology. It highlights the characteristics and image of products in the form of patterns, characters, colors, reliefs and other art forms, and strives to decorate and beautify products with exquisite shapes, novel patterns, clear colors and distinctive characters, so as to promote the sales of products
“foreign exchange packaging” integrates high-quality resources in the market and provides one-stop packaging services. I hope it will be helpful to you.

each packaging design company is different, but they are similar. They basically do food packaging, drug packaging and so on!

mainly includes three aspects
first, packaging modeling design
II. Packaging structure design
Third, packaging and decoration design.

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