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What are the four functions of product packaging

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1. Protection function
protection function is also the most basic function of packaging, even if the goods are not damaged by various external forces. A commodity can only enter the shopping mall or other places and finally reach consumers after multiple circulation. During this period, it needs to go through loading and unloading, transportation, inventory, display, sales and other links. In the process of storage and transportation, there are many external factors, such as impact, pollution, light, gas, bacteria And other factors will threaten the safety of commodities. Therefore, as a packaging designer, before starting the design, we should first think of the packaging structure and materials to ensure the safety of goods in the circulation process
2. Convenience function
the so-called convenience function is whether the packaging of goods is easy to use, carry and store. A good packaging work should be “people-oriented” and consider from the perspective of consumers. This will approach the relationship between goods and consumers, increase consumers’ desire to buy, trust in goods, and promote communication between consumers and enterprises. I think many people like the pleasure of the “pop” when opening the lid when they buy drinks in cans
3. Sales function
in the past, people often said that “the fragrance of wine is not afraid of deep alleys”, “first-class products, second-class packaging and third-class price”. As long as the product quality is good, there is no worry that it can’t be sold. In today’s increasingly competitive market, manufacturers are well aware of the importance of packaging. People have felt that “the fragrance of wine is not afraid of the depth of the alley”. How to make their products sell well and how to make their products jump out of the dazzling shelves, it is far from enough to rely on the quality of the products and the bombing of the media
4.。。。。。。 Forget

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