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What are the characteristics of tea packaging design

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tea packaging is the key to ensure the quality of tea in the fields of purchase, sales, storage and circulation. An exquisite and unique tea packaging can not only give people the enjoyment of beauty, but also directly stimulate consumers’ purchase desire in today’s constantly emerging and changing sales methods, so as to promote sales and play the role of silent salesperson. Good tea packaging dagger has collection value and can also be reused as reusable packaging. It not only saves resources, but also carries forward tea culture. Prophet brand consultant introduced that a good tea packaging design must have a good foundation, which is the more essential thing of packaging, that is, how to maintain the quality of tea so that it does not deteriorate. Only by fully understanding the characteristics of tea and the factors causing the deterioration of tea, can we choose appropriate materials according to these characteristics and make rational use of them, so as to achieve perfection. Especially for pure natural and pollution-free green food, we should strengthen the awareness of environmental protection and meet the needs of people to return to nature

the characteristics of tea are determined by the physical and chemical composition and quality of tea, such as hygroscopicity, oxidation, adsorption, fragility, variability and so on

therefore, when designing tea packaging, we should consider using appropriate materials for packaging according to the above characteristics. We should choose composite materials with good moisture-proof, oxygen resistance, light and odor, and certain tensile strength

tea packaging can generally be divided into two categories: large packaging and small packaging. Large packaging, also known as transportation packaging, is mainly to facilitate transportation, loading, unloading and storage. Generally, wooden cases and corrugated boxes are used, and tin barrels or white iron barrels are also used; Small packaging, also known as retail packaging and sales packaging, can not only protect the quality of tea, but also have a certain ornamental value. It is convenient for publicity, display, exhibition and sales, but also easy to carry. There are many kinds of small packaging, which can be divided into hard packaging, semi-hard packaging and soft packaging from different production materials. For example, hard packaging includes iron cans, tin cans, porcelain bottles, glass bottles, craft small wooden boxes, small bamboo boxes, craft carved gold-plated boxes, etc; Semi hard packaging has all kinds of cardboard boxes; Flexible packaging includes paper bags, plastic food bags and various summer bags. The design can be carried out with appropriate materials according to different needs

when designing tea packaging, the first thing to consider is its material and structure. The selection of packaging materials directly affects the quality of goods, which is also determined by the attributes of tea, a special commodity. Therefore, it is generally easy to choose materials with precise structure and easy to open for tea packaging. With the development of packaging industry and the combination of modern high technology, many new types of packaging have emerged. There are also many novel and chic tea packages on the market, but some packages look high-grade, but there is a tendency to over package. Some are divorced from the attributes of commodities and blindly pursue a kind of gorgeous decoration and dry color on the surface, which is inconsistent with the quality of tea itself. For example, there is a tea package with plastic engraved flowers and gold plating on the surface, and there is no information to be conveyed by the commodity from the package, It gives people the feeling of crafts, not tea

color is more attractive to customers in packaging design. If the color is matched properly, consumers will have a pleasant feeling after watching it, which can attract consumers’ attention. The color of packaging is restricted by commodity attributes, and color itself has its attributes. Therefore, the color should be used carefully, and strive to be few and fine, concise and lively. Or fresh and elegant, or gorgeous and moving, or plain and natural, we should take into account the customs and appreciation habits of consumers, and use different colors according to the grade, occasion, variety and characteristics of goods. The design should pay attention to the unity of color and overall style. We should not use too many colors to form withered seeds, nor use gold and silver everywhere to give people a sense of flashiness. During the design, we should consider the comparison with similar products, investigate, analyze and study similar products, take the advantages and make up the disadvantages, and design competitive packaging that can stand out among many commodities

the pattern design of tea packaging can make the goods more vivid, vivid and interesting. However, the patterns on some packages are old, complicated and locked, with weak commodity nature and lack of sense of the times. They are repetitive and have no personality. Ancient patterns such as dragon and Phoenix are used indiscriminately everywhere. Tradition is not reoccupied, let alone zhaopan. Nationality is not represented by drawing a dragon and a Phoenix. It should be given a new content, a new life and a new form. A spirit should be integrated and a charm should be reflected. Tradition should be a style and a fashion. The traditional patterns can be deformed with modern techniques to make them more modern, symbolic and concise. The truly traditional packaging gives people a sense of culture, connotation and transcendence, which is also consistent with the personality of tea

the text of tea packaging is also an important part of the design. A packaging can be without any decoration, but it can’t be without text. Just like the same person, he must have a name. The text of tea packaging must be concise and clear, fully reflect the commodity attributes, and it is not easy to use too complicated fonts and illegible characters. Too stiff and sharp fonts are not suitable. Tea is a commodity with strong tradition and nationality, China’s calligraphy art has a long history, and has strong artistry and appreciation. It is better to properly use calligraphy to reflect the main rhyme of tea culture and the long cultural history of the Chinese nation. However, it is necessary to use easy to understand, easy to read and recognizable fonts, and use less cursive or unclear fonts. We must take into account the recognition of consumers and make it clear at a glance

in addition, the design of tea packaging must comply with the relevant provisions of China’s tea packaging. The signs of the packaging should be self-conscious, neat and clear, and have complete labels, indicating the product name, manufacturer’s soap, address, production date and batch number, shelf life, grade, net weight, trademark and product standard code. If there are changes, they can be printed into self-adhesive for supplementary instructions.

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