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Beijing Tianjin Hebei integration process

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the three provinces and cities of Beijing, Tianjin and Hebei are geographically connected, closely related and culturally similar. They are extremely important regions for China’s economic and social development. The coordinated development of Beijing, Tianjin and Hebei has risen to the national strategy, which is a once-in-a-lifetime major historical opportunity for the development of the three places, especially Hebei. Tourism has high relevance, strong integration and prominent pulling effect. It is the easiest field for regional cooperation to start and realize. In the process of coordinated development of Beijing, Tianjin and Hebei, tourism plays an important role as a bridgehead and vanguard. It is not only a resonance point and win-win point, but also an entry point and breakthrough point
Beijing Tianjin Hebei region is rich in tourism resources. Beijing Tianjin Hebei region is one of the regions with the most abundant tourism resources and comparative advantages in China. Tourism resources are not only large in quantity and scale, but also full in variety and high in grade. The region has seven world cultural heritages, including the Great Wall, the Forbidden City, the temple of heaven, the summer palace, summer resorts and surrounding temples, and the imperial tombs of the Ming and Qing Dynasties, accounting for nearly one-fifth of the country’s total; It has more than 200 national 4A scenic spots, accounting for 1 /10 of the total in China. It has a strong resource base for deepening regional cooperation
the regional tourism characteristics of Beijing, Tianjin and Hebei complement each other. The tourism of Beijing, Tianjin and Hebei not only has the unity and integrity of the same family and the same vein, but also has their own distinctive differences and complementarities. As the capital and national tourism center, Beijing has obvious advantages in natural, cultural, historical and other landscapes. Tianjin is rich in modern humanistic tourism resources, most famous for its modern culture, folk culture and European classical customs. Hebei has mountains and seas, profound historical deposits and complete types of resources, especially seashores, islands, grasslands, lakes, natural ice and snow, high-quality hot springs, green mountains and beautiful water, rural scenery and so on
the Beijing Tianjin Hebei region has a vast tourist market. Beijing Tianjin Hebei is located in the center of the Bohai Sea. It is the third growth pole rising rapidly after the Pearl River Delta and Yangtze River Delta. It has obvious location advantages and convenient transportation and communication. Beijing, Tianjin and surrounding provinces have a population of 400 million, and the number of private cars in the three places has exceeded 10 million, with a broad market and great potential. The GDP of Beijing, Tianjin and Hebei has exceeded 6 trillion yuan, accounting for 10.9% of the country. The economic foundation has obvious advantages. In 2013, the total tourism revenue of Beijing, Tianjin and Hebei exceeded 800 billion yuan, and the total number of tourists reached 660 million, with an average annual growth rate of more than 10%
Beijing Tianjin Hebei regional cooperation has a solid foundation. Over the years, Hebei has taken the implementation of the “strategy around Beijing and Tianjin” as an important measure to promote the development of tourism. It has successively signed a series of tourism development strategic cooperation agreements with Beijing and Tianjin, jointly initiated the establishment of the “Beijing Hong Kong Macao high-speed railway tourism marketing alliance” with 6 provinces and cities along the high-speed railway such as Beijing and Tianjin, and initiated the establishment of the “China Great Wall Tourism Marketing Alliance” with 8 provinces and cities along the great wall such as Beijing and Tianjin, And actively participate in organizing and promoting the northern trade fair and other activities. The three places have initially established a regional tourism cooperation mechanism, expanded the tourism market, strengthened tourism supervision cooperation, promoted the development of tourism industry, promoted the gradual formation of tourism economic circles in the three places, and laid a solid foundation for the tourism integration of Beijing, Tianjin and Hebei
there is a good foundation and conditions for the coordinated development of regional tourism in Beijing, Tianjin and Hebei, which has achieved remarkable results and has a promising prospect. However, there are still some problems that need to be solved urgently, mainly including: it is difficult to break through the shackles of traditional administrative regional ideas, lack of integrated coordination mechanism and unified planning, lagging tourism infrastructure, especially transportation construction, insufficient intensive development and utilization of tourism resources, unclear overall image and brand, imperfect public service system and imperfect industrial chain, etc. These require Beijing, Tianjin and Hebei to effectively break their own thinking pattern of “one mu and three parts of land” and work together to promote coordinated development
first, establish and improve the coordination and cooperation mechanism
the coordination and linkage cooperation mechanism is an important guarantee for the coordinated development of Beijing, Tianjin and Hebei. Tourism cooperation between Beijing, Tianjin and Hebei started earlier and made rapid progress, but a long-term mechanism of comprehensive planning, coordination and linkage has not been formed. The three places should take the initiative to jointly promote the establishment of a leading group for the coordinated development of tourism in Beijing, Tianjin and Hebei, improve the Intergovernmental exchange platform between Beijing, Tianjin and Hebei, establish a regular tourism coordination meeting system attended by Beijing, Tianjin and Hebei and relevant cities and counties, study and determine regional tourism cooperation strategies, policies and mechanisms, and coordinate and solve major problems in regional tourism development and cooperation. At the same time, we will jointly formulate and improve relevant policies for the coordinated development of tourism in Beijing, Tianjin and Hebei, formulate rules and standards for cooperative development, and further promote regional tourism cooperation and exchanges on a larger scale and at a higher level
Second, strengthen overall planning and top-level design
to promote the coordinated development of Beijing, Tianjin and Hebei, we must adhere to planning first and do a good job in top-level design. The tourism resources of the three places have both certain similarities and great differences. Only through unified integration and planning can we further improve the overall attraction and competitiveness. Based on the general survey of resources, the three places can jointly prepare the Beijing Tianjin Hebei Tourism coordinated development plan, plan the functional positioning and structural layout according to different resource characteristics, clarify the development objectives of tourism market construction, public service facilities construction and talent team construction, and build a diversified tourism sector through effective integration to realize complementary and coordinated development. At the same time, a special plan for Hebei Province to connect with the Beijing Tianjin market shall be prepared as soon as possible, so as to make Hebei connect with the Beijing Tianjin tourism market faster and more effectively and accelerate the development of Hebei tourism
Third, building an integrated tourism transportation system
building an integrated tourism transportation system is the basis for the coordinated development of regional tourism. At present, the road construction among the three provinces and cities and among key scenic spots lags behind, with many broken roads, serious traffic jams in some sections and low road grades, which can not meet the fa
st and convenient modern tourism traffic demand, affecting the overall rapid development of tourism in Beijing, Tianjin and Hebei. We should take advantage of the general trend of the coordinated development of Beijing, Tianjin and Hebei, strive to build a regional integrated transportation system, and accelerate the formation of a modern three-dimensional transportation network that meets the requirements of tourism development. Promote the opening of tourist trains from Beijing and Tianjin to major tourist cities in our province, and open additional tourist trains between the three places or increase tourist seats in the peak tourist season. Strive to form the three tourism through train network system, jointly promote the three tourism distribution centers to operate tourism through trains to different places, build an inter city tourism public transport network, and create a “Beijing Tianjin Hebei bus tourism circle”
IV. jointly shaping regional tourism brand
the overall brand of regional tourism with distinctive image is an important starting point for the coordinated development of tourism in Beijing, Tianjin and Hebei. The three places should vigorously carry out joint publicity and promotion of regional tourism, jointly launch high-quality tourism routes, jointly plan and organize tourism publicity activities, jointly participate in tourism exhibitions, jointly hold tourism festivals, and jointly carry out joint promotion in key tourist markets at home and abroad, so as to form a unified publicity pattern. Hebei will focus on the integration of festival activities and cooperate with Beijing and Tianjin to build regional festival activities such as Zhangbei grassland Music Festival and Hengshui Lake marathon into a cultural tourism brand with national and even international influence. Build a Beijing Tianjin Hebei tourism publicity and marketing platform, promote the opening of Beijing Tianjin Hebei tourism integration columns in the three media, set up a Beijing Tianjin Hebei Tourism section in the three tourism networks, support regional travel agencies, scenic spots, hotels and other enterprises to jointly establish tourism marketing cooperation alliances, and encourage in-depth cooperation in planning packaging products, inter provincial joint promotion, mutual delivery of tourism teams and so on
v. building an efficient and convenient public service system
strengthening service awareness and optimizing the development environment is an important guarantee for the coordinated development of tourism in Beijing, Tianjin and Hebei. Accelerate the establishment of an integrated tourism public service system, jointly formulate the construction standards of tourism public service facilities such as tourism consulting services and identification and sign systems that meet the development needs of the tourism industry in Beijing, Tianjin and Hebei, and accelerate the construction of tourism public service systems such as tourism distribution centers, tourism consulting centers and tourism indicator signs, so as to standardize and integrate self-service tourism public services. Explore and launch policies to benefit and facilitate the people in the region, accelerate the interconnection of inter provincial tourism network platforms, open a remote networked pre-sale ticket system, actively promote the full issuance and use of the “Beijing Tianjin Hebei Tourism all-in-one card”, promote a unified tourism package, and realize the integration of Beijing Tianjin Hebei regional tourism market
for Hebei tourism, the coordinated development of Beijing Tianjin Hebei region is a major and unprecedented historical development opportunity. We must take advantage of the situation, take advantage of the situation and strive for greater achievements. As long as the three places increase overall planning and integration, strengthen close cooperation and promote coordinated development, they will be able to build Beijing Tianjin Hebei region into the most attractive tourism destination in China and an important engine to drive a new round of rapid growth of regional tourism, especially Hebei tourism.

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